Often, smart service entrepreneurs want to create on-going income streams offering continuous service to their clientele. Let’s discuss this using a simple business model – a boat and yacht cleaning company. Not long ago, I was asked if I thought it wise to offer a weekly wash services for boat owners. I agreed, and have had success with this. The entrepreneur also asked; “If a bi monthly wash program included with a full blown detail and wax each month, would that be a good idea/plan for potential customers?
Yes, sometimes a wash service plus spray wax each month, plus full-blown detail every other month makes more sense for the cost conscience folks. Whatever you can sell you should promote. Call one Premium Service, the other Super Deluxe Care, or make up some type of cool name, let customers choose or even modify your standard offers? Of course, this does lead to other important questions such as:
“Do you have any contracts/service agreement – could use yours as a guide/template and draw up my own. If not where would I get one to start with?”
Good question, and here is what I think about that; You see, we never really used those, personally I am opposed to them, as they give the operator a false sense of security. All such agreements are ‘performanced-based’ and if the detailer fails to perform they are null and void anyway – it’s like you cannot trap the customer into payment unless the job is done right, as promised and on time. There are standard service agreements used in this sector and all service sectors from Janitorial to fleet washing, they are available online with a little searching – free – and yes, they make great templates.
One of the best things about agreements is if you sell your business having written agreements with all major customers shows proof of cash flow and income – which is important to secure a high-price or when listing with a local business broker – that is if you sell and parlay your money into your next entrepreneurial adventure.
If you’d still like to get a nice template, take a look at the local marina and their service contracts for various services, or check out your other boat detailing competitor companies in your area, see what they are doing, then really do some soul-searching on this, maybe your best marketing point could be; “We don’t make our customers sign long-term service contracts, we don’t need them, we are confident that you love our services, so we don’t have to lock-you-in to a legal agreement.”